News for 'Marketing and Development Research Associates'

CSIR Study Develops Advanced Model For Delhi's Environmental Noise Mapping

CSIR Study Develops Advanced Model For Delhi's Environmental Noise Mapping

Rediff.com1 Sep 2026

A new study by the Council of Scientific and Industrial Research (CSIR) has developed an integrated land-use regression (iLUR) model to map environmental noise across Delhi. This innovative approach combines geographical and real-time traffic data, including vehicle counts, speeds, and honking, to provide a more accurate and cost-effective understanding of noise distribution in the city's complex urban landscape. The model aims to help authorities plan targeted measures for noise control.

Fuel-efficiency tool for trucks may be ready by Dec, launch likely in Feb

Fuel-efficiency tool for trucks may be ready by Dec, launch likely in Feb

Rediff.com4 Sep 2026

India is set to launch Bharat Vecto, its first certification tool for assessing the fuel efficiency and CO2 emissions of medium and heavy commercial vehicles, by December, with a full launch targeted for the Bharat Mobility Global Expo in February 2027.

Xi Jinping Urges Global Cooperation For Ethical AI Development

Xi Jinping Urges Global Cooperation For Ethical AI Development

Rediff.com17 Jul 2026

Chinese President Xi Jinping called for global collaboration in artificial intelligence development, emphasising a "symphony of global collaboration" over a "solo performance" by any single nation. Speaking at the World Artificial Intelligence Conference in Shanghai, Xi highlighted the need for ethical AI governance, shared prosperity, and addressing challenges like the widening digital divide. He also announced China's commitment to support developing countries with 5,000 AI research projects and training programmes. The event also saw 29 countries sign an agreement to establish the World Artificial Intelligence Cooperation Organisation (WAICO) in Shanghai.

Industry Leaders Advocate AI And Agility For Business Growth

Industry Leaders Advocate AI And Agility For Business Growth

Rediff.com1 days ago

Industry leaders at an AIMA panel discussion emphasised the need for businesses to quickly adapt to changing market conditions and invest in technologies like artificial intelligence to build resilience and achieve long-term growth. They highlighted the current era of uncertainty driven by geopolitical tensions, supply chain disruptions, and rapid regulatory changes, stressing that tactical responses are as crucial as long-term strategy.

The High Cost Of Defending The Rupee

The High Cost Of Defending The Rupee

Rediff.com10 Sep 2026

The FCNR (B) stratagem relies on using public money to defend the rupee. The State subsidises foreign borrowing to attract dollars. This tool requires large-scale borrowing to make a material difference against a gross external flow of $11 billion a day. A commensurately large fiscal cost falls upon the exchequer. The ministry of finance will choose how much it is willing to spend in exchange for this round number, points out Ajay Shah.

ISRO, IN-SPACe Face Rocket Transfer Row

ISRO, IN-SPACe Face Rocket Transfer Row

Rediff.com8 Sep 2026

There is no answer to the question of how IN-SPACe invited EOIs for ISRO's mature rockets and whether it was based on any government policy decision.

India's AI Professionals Redefine Workflows, Outpacing Global Peers

India's AI Professionals Redefine Workflows, Outpacing Global Peers

Rediff.com3 Sep 2026

A Microsoft Work Trend Index report reveals India has the highest share of "Frontier Professionals" globally, with 32% of its AI users employing AI agents in multi-step workflows, double the global average. Indian professionals are not just adopting AI but are actively redesigning work processes, demonstrating strong leadership alignment and a focus on human oversight and critical thinking. Major Indian IT firms like Infosys, TCS, and Wipro show rapid adoption and significant productivity gains with Microsoft 365 Copilot.

How NIT Rourkela's New Hybrid System Boosts EV Battery Life

How NIT Rourkela's New Hybrid System Boosts EV Battery Life

Rediff.com3 Sep 2026

Researchers at NIT Rourkela have patented a novel hybrid energy-storage system designed to significantly improve the efficiency and lifespan of electric vehicle batteries. This innovation addresses common issues like low power density and thermal stress by integrating supercapacitors with a simplified architecture, making EVs more reliable, especially in urban driving conditions.

British parentage, Indian ownership: The Royal Enfield Story

British parentage, Indian ownership: The Royal Enfield Story

Rediff.com4 Sep 2026

"When Royal Enfield turned 100, we were struggling for survival"

Publishers Must Adapt To Evolving AI Copyright Framework

Publishers Must Adapt To Evolving AI Copyright Framework

Rediff.com10 Aug 2026

A new report highlights that publishers need to adopt clear records, AI-specific provisions, and transparent disclosure of AI use to manage legal and commercial risks as the copyright framework around artificial intelligence evolves. Jointly developed by SS Rana & Co and Ficci, the 'Copyright In The AI Age' report emphasises practical governance measures while courts and regulators work on legal principles. It also addresses concerns about authorship, creators' rights, and research integrity amidst increasing AI integration in publishing.

'UP Has Potential To Generate More Than 11 Million Jobs'

'UP Has Potential To Generate More Than 11 Million Jobs'

Rediff.com1 Sep 2026

'Improved law and order and transparent governance have helped change UP's investment image.'

Xi Jinping Calls For Global AI Collaboration, Not Solo Performance

Xi Jinping Calls For Global AI Collaboration, Not Solo Performance

Rediff.com17 Jul 2026

Chinese President Xi Jinping has called for global collaboration in Artificial Intelligence development, stating it should be a "symphony" rather than a "solo performance." His remarks came at the World Artificial Intelligence Conference (WAIC) in Shanghai, where 29 countries also signed an agreement to establish the World Artificial Intelligence Cooperation Organisation (WAICO), an independent intergovernmental body headquartered in Shanghai. China also pledged 5,000 AI research projects and training for developing nations.

Alzheimer's Can't Be Cured, But Delayed

Alzheimer's Can't Be Cured, But Delayed

Rediff.com21 Aug 2026

'Think of the brain like a machine, and Alzheimer's is like rust.'
'Like a rusty machine breaks down, a rusty brain also breaks down. And when it breaks down, you have memory loss, cognitive issues and so on.'

Should You Fall In Developers' Flexible Payments Trap?

Should You Fall In Developers' Flexible Payments Trap?

Rediff.com12 May 2026

Deferred payment plans may come with a cost, which may not be immediately visible.

E20 petrol safe, no engine failure reported, Gadkari tells Parliament

E20 petrol safe, no engine failure reported, Gadkari tells Parliament

Rediff.com30 Jul 2026

The Indian government has defended its E20 ethanol blending programme, stating that extensive testing and field experience show no evidence of abnormal engine wear, corrosion, or reduced vehicle life, despite a potential 2-6% reduction in fuel economy.

'Next 20 Years Are Very Critical For India'

'Next 20 Years Are Very Critical For India'

Rediff.com18 Aug 2026

'... to see that young people are gainfully employed. After that, it will become very difficult as we will start ageing much more rapidly.' 'We have a huge proportion of Gen Z. After 2030, every year, we will start seeing a gradual shift towards a slightly older society.'

Adani Properties Is India's Fourth Most Valuable Real Estate Firm

Adani Properties Is India's Fourth Most Valuable Real Estate Firm

Rediff.com15 Jul 2026

Adani Properties has emerged as the largest value creator in the 2026 Grohe-Hurun India Real Estate 150, adding Rs 38,000 crore in valuation to become India's fourth-most valuable real estate company, with its valuation rising 72.5 per cent year-on-year to Rs 90,400 crore.

MG Motor launches India's first multi-powertrain new energy vehicle platform

MG Motor launches India's first multi-powertrain new energy vehicle platform

Rediff.com17 Jul 2026

JSW MG Motor India has unveiled ADAPT, India's first multi-powertrain new energy vehicle (NEV) platform, designed to support electric, hybrid, plug-in hybrid, and range-extender electric vehicles. The company plans to launch one electric SUV and one plug-in hybrid SUV based on this architecture during FY27, aiming to broaden its NEV portfolio and accelerate adoption in India.

Mid- and Small-Cap SIP Returns Rebound, Boosting MF Industry Outlook

Mid- and Small-Cap SIP Returns Rebound, Boosting MF Industry Outlook

Rediff.com2 Jul 2026

Systematic Investment Plan (SIP) returns for smallcap and midcap mutual funds have seen a significant rebound, with average one-year SIP returns now at 19.1 per cent for smallcap funds and 13.5 per cent for midcap funds, according to Value Research data. This recovery is expected to revive momentum in the retail mutual fund industry, which had experienced a moderation in growth indicators.

India World's Largest Exporter Of AI-STEM Professionals

India World's Largest Exporter Of AI-STEM Professionals

Rediff.com17 Jun 2026

India now ranks among the world's top three destinations for both AI and STEM talent, holding roughly a 6 per cent share of globally mobile AI talent and a 7 per cent share of STEM talent.

Beyond Bulking: What You Need To Know About Creatine

Beyond Bulking: What You Need To Know About Creatine

Rediff.com10 Jul 2026

For years, creatine has been associated with bodybuilders looking to bulk up. But emerging research is changing that perception.

India's First OptoSAR Mission Ends in Failure

India's First OptoSAR Mission Ends in Failure

Rediff.com7 Jul 2026

While recovery efforts are ongoing, the likelihood of recovery currently appears low.

Renault gets 'FutuREady', to launch 7 new cars by 2030

Renault gets 'FutuREady', to launch 7 new cars by 2030

Rediff.com17 Apr 2026

The Renault group is set to significantly expand its presence in India, aiming to establish the country as one of its top three global markets by 2030 through the launch of seven new vehicles, a 5 per cent market share target, and ambitious export goals.

Cipla's Q4 Revenue Below Estimates, Strategic Launches Crucial for Recovery

Cipla's Q4 Revenue Below Estimates, Strategic Launches Crucial for Recovery

Rediff.com22 May 2026

Pharmaceutical major Cipla reported a 3 per cent year-on-year decline in March quarter revenue to Rs 6,541 crore, with net profit falling 55 per cent to Rs 554.6 crore, missing consensus estimates. Despite strong growth in India and Africa, a significant decline in North American sales impacted overall performance, with the company now focusing on new product launches and regulatory filings to drive future gains.

Silver sinks Rs 17,800/kg, gold dives Rs 7K on global selloff

Silver sinks Rs 17,800/kg, gold dives Rs 7K on global selloff

Rediff.com19 Mar 2026

Gold and silver prices experienced a significant drop in the national capital due to a global selloff driven by inflation concerns, central bank policies, and geopolitical tensions.

73% employers plan to hire freshers in H1 2026

73% employers plan to hire freshers in H1 2026

Rediff.com18 Feb 2026

Around 73 per cent of employers interviewed intend to hire freshers during January-June 2026, with recruitment decisions mainly driven by internships and real-world project experience rather than academic credentials alone, a report said on Wednesday. Nearly 3 in 4 employers (73 per cent) intend to hire freshers during January-June this year, marking a 3 per cent increase over the previous half-year, according to TeamLease EdTech Career Outlook Report HY1 2026.

Semaglutide Ruling Sparks Generic Pharma Boom

Semaglutide Ruling Sparks Generic Pharma Boom

Rediff.com24 Mar 2026

At the heart of this debate is Section 3(d) of the Patents Act, a safeguard designed to prevent drugmakers from extending monopoly protection through trivial modifications to existing medicines.

Agricultural shift from subsidies to sustainability may be the way ahead

Agricultural shift from subsidies to sustainability may be the way ahead

Rediff.com26 Feb 2026

India is already a heavyweight in global farm trade in pockets such as rice exports, but experts are urging a pivot from a subsidy- and procurement-driven mindset to a productivity and nutrition strategy that still shields farmers from volatility.

'US Is An Important Market For Us'

'US Is An Important Market For Us'

Rediff.com5 Sep 2025

Businesses are testing new markets, tapping into domestic demand, and pushing the government for relief.

India Inc lauds Budget for bold bets on AI, data centres

India Inc lauds Budget for bold bets on AI, data centres

Rediff.com1 Feb 2026

India Inc on Sunday hailed the Union Budget 2026-27 as a 'structural shift' in the country's technology landscape, noting that the government is moving beyond fragmented pilots to build foundational layers where AI serves as a 'horizontal enabler' for the entire economy.

Will Trump Attend Islamabad Peace Talks?

Will Trump Attend Islamabad Peace Talks?

Rediff.com15 Apr 2026

The intriguing bit is that Trump is likely to attend the talks in Islamabad this weekend -- if he does, it will be the clearest signal yet that the US is ready to exit the war with some sort of win to show, since he cannot afford to go for the talks and return empty-handed, notes Prem Panicker in his must read blog on the Iran War

Centre mandates blue strip on antimicrobial drugs to curb overuse

Centre mandates blue strip on antimicrobial drugs to curb overuse

Rediff.com24 Jan 2026

The Union health ministry has issued draft rules to mandate a blue vertical strip on all antimicrobial drug labels, aiming to rein in over-the-counter misuse and tackle India's growing antimicrobial resistance (AMR) problem.

ISRO Clears 200 Milestones, Gaganyaan Next

ISRO Clears 200 Milestones, Gaganyaan Next

Rediff.com24 Dec 2025

From a surge in startups to crewed mission preparations, 2025 marks a transformative year as India eyes $44 billion space economy by 2033.

P T Usha pushes for 'Made in India' doping kits

P T Usha pushes for 'Made in India' doping kits

Rediff.com12 Dec 2025

India is bidding to become an Olympic host in 2036 and the International Olympic Committee has made it clear that the country will have to considerably improve its current doping record.

'They have fired a gunshot': SC bans NCERT textbook

'They have fired a gunshot': SC bans NCERT textbook

Rediff.com26 Feb 2026

The apex court ordered that the Centre and state authorities comply with its directions immediately, and warned of 'serious action' if directions are defied in any form.

The US Rescue That Raises More Questions Than It Answers

The US Rescue That Raises More Questions Than It Answers

Rediff.com6 Apr 2026

The 'rescue' operation occurred within kilometres of Iran's underground tunnel complex at Isfahan, assessed by the IAEA and US intelligence as holding a substantial portion of the country's 60 per cent enriched uranium stockpile. Retired senior US military officers have highlighted that the mission's footprint -- hundreds of special operators, multiple heavy-lift aircraft deep inside Iran -- appears outsized for recovering a single airman. Prem Panicker continues his must read blog on the Iran War.

China mulls military base in Pakistan: Pentagon

China mulls military base in Pakistan: Pentagon

Rediff.com24 Dec 2025

In its annual report to Congress on Tuesday on 'Military and Security Developments Involving the People's Republic of China 2025', the US Department of War said the People's Liberation Army (PLA) is actively considering and planning for additional military facilities.

Retail rush, SIPs drive Rs 14 lakh cr jump in mutual fund assets in 2025

Retail rush, SIPs drive Rs 14 lakh cr jump in mutual fund assets in 2025

Rediff.com31 Dec 2025

Mutual fund industry extended its bull run in 2025, adding a staggering Rs 14 lakh crore to its asset base and pushing total AUM to a record Rs 81 lakh crore by November, powered by surge in retail participation and record SIP inflows. Venkat Chalasani, chief executive officer of AMFI, told PTI that the industry's outlook remains positive, with steady SIP inflows continuing to offset foreign portfolio investor outflows and strengthening market resilience.

India's Medtech Industry To Develop High-end Equipment

India's Medtech Industry To Develop High-end Equipment

Rediff.com17 Apr 2025

According to the Department of Pharmaceuticals' annual report for 2024-25, India imported medical devices worth $8.1 billion, while exports stood at $3.7 billion in the financial year 2023-24 (FY24)

Q3FY26 results preview: IT companies' growth likely to remain muted

Q3FY26 results preview: IT companies' growth likely to remain muted

Rediff.com12 Jan 2026

With discretionary spending still under pressure, the information technology (IT) services industry continued to face an uncertain demand environment in the third quarter of 2025-26 (Q3FY26).